Blizzard Mocks EA and Pay-to-Win Microtransactions In New Video

Blizzard, right on the heels of the EA turmoil, has released a commercial for now free to play StarCraft II. The timing is interesting but Blizzard was surely working on this before the EA drama on Reddit. Here is the video:

Blizzard is an AAA developer and they are damn good at making money. This puts them in an interesting position. They have spoken out against pay-to-win and will now be held to that standard by the community. Whenever a developer/publisher as large as Blizzard releases something free I am always looking for the catch. It looks like StarCraft II will support itself with micro-transactions including announcers, cosmetic upgrades, and a few heroes that can be used in co-op or single player (as to not give you an competitive edge). There hasn’t been and forced grinding to entice you to pay to unlock items, characters, etc. (as is all the rage with AAA publishers these days).

I think the commercial is pretty funny, but that’s me. I have to continue to play the cynic. This is a “good-guy” move that merely is pandering to the crowds at this point. It will surely garner then zillions of upvotes, and that shows that Blizzard, or at least their marketing team, knows what is up within the gaming community. For an ad, it’s really smart.

What do you guys think? Do you trust Blizzard to stay true to this commercial?

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Notable Replies

  1. It’s like watching Apple and Microsoft point their fingers at each other (or Google and Apple with phones).

    I personally feel like Blizzard cares more about taking very fun game genres and reconstructing those to make addictions rather than games which are fun to play.

    It’s almost like their end goal is always to have the player on a dopamine high that consumes enough time to supplement for a job.

    I don’t care much for the good guy vs. bad guy routine they have going back and forth or their games.

  2. That is an interesting way to put it. I haven’t gotten into a Blizzard game since Warcraft II. The new stuff feels like a perfect combination of over-production/polish and grind. So, I play other games instead.

  3. Will says:

    I agree, but so long as they keep pandering I will love them, because all that means is that they’re catering to the customer. If it’s just a bait-and-switch…:rage:

    I kinda like the good guy vs. bad guy game. I hope that it’ll bring some more light to the shitty payment models that a lot of AAA developers are just defaulting to now. Hopefully it will get enough people away from those games that they (EA, Ubi, etc.) will be convinced to go back to the old ways.

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